Woolx: Merino Wool Brand & Product Photography
Some of my favorite commercial work happens when a brand just lets me shoot the way I’d shoot for myself — and that’s exactly what working with Woolx has been like over the years.
Merino wool, styled for real life
Woolx makes merino wool base layers, capris, polos, and everyday layering pieces built for the Pacific Northwest weather I know so well. My job across these sessions has been product photography for their online shop alongside lifestyle photos — models actually wearing the gear outdoors, hiking, and moving through the seasons, from spring layers to fall-ready pieces.
A rotating cast, season after season
Over multiple shoots I’ve worked with a great group of models — Christian, Jordan, Brianna, Cody, Aspen, and sponsored athletes Ember and Solis — each bringing their own energy to the Woolx line in locations around Washington state.
If your brand needs product and lifestyle photography that feels authentic rather than staged, I’d love to hear about it.
Frequently asked questions
What kind of photography do you shoot for clothing brands like Woolx?
A mix of clean studio product photos for the online shop and outdoor lifestyle photos of models wearing the gear in real settings.
Do you shoot commercial video as well as photos?
Yes — for Woolx I collaborated with 77 films to produce commercial video content for social media alongside the still photography.
Do you work with brands outside of Washington state?
I’m based in the Pacific Northwest and love shooting here, but I’m open to commercial brand work in other locations too — reach out and let’s talk.
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